Mind the gap - bridging cultural differences through ethnographic research

A decisive growth potential lies in emerging markets, where prospective buyers are, at present, less well known to many global car manufacturers.

Mind the gap – bridging the cultural differences through ethnographic research

Ulrich von Hörmann and Bettina StaudenmaierGfK Automotive, Germany

INTRODUCTION

The course of globalization and the growth of new markets continues: the motto “think...

Not a subscriber?

Schedule your live demo with our team today