Mind the gap – bridging the cultural differences through ethnographic research
Ulrich von Hörmann and Bettina StaudenmaierGfK Automotive, Germany
INTRODUCTION
The course of globalization and the growth of new markets continues: the motto “think...
Ulrich von Hörmann and Bettina StaudenmaierGfK Automotive, Germany
INTRODUCTION
The course of globalization and the growth of new markets continues: the motto “think...
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Dasha Boryso
Strategy Partner, Fetch
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.