Campaign details
Brand: Milo CerealBrand owner: NestléEntrant company: Nestle Australia, SydneyIdea creation: Connecting Plots, Erskineville / McCann SydneyMedia: UM, SydneyMarket: AustraliaSector: Breakfast cerealsMedia channels: Merchandise & free gifts, Online video, Social media, Television, Word of mouth, influencersBudget: Up to 500kCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....