Milo, the chocolate milk drink business, launched a campaign to increase sales of its cereal in Australia.
Campaign details
Brand: Milo CerealBrand owner: NestléEntrant company: Nestle Australia, SydneyIdea creation: Connecting Plots, Erskineville / McCann SydneyMedia: UM, SydneyMarket: AustraliaSector: Breakfast cerealsMedia channels:Merchandise & free gifts,...
