Miller Lite: Bar Smells

Miller Lite, a beer brand, brought the smell of beer to people's homes by releasing limited-edition Miller Lite candles in the USA.

The Situation

March 2021

A year into the Covid-19 pandemic, much of the U.S. had gone at least 12 months without setting foot in a crowded bar. And many servers had gone nearly that long without a steady pay check,

As more Americans became vaccinated and...