Miller Homes

The major advertising objective was to remove negative perceptions broadly held about Miller Homes and to develop a cohesive style of advertising across disparate developments and regions.
Authors: Maria Harkins and Lisa Howlett
Agency: The Union/ Feather Brooksbank 

 Scottish Awards 2001

Miller Homes

Building more than just houses

SUMMARY

House builders exist in a crowded, competitive marketplace where generic advertising styles provide...