Miller Geniune Draft: Seltzer Launch

Miller beer ran a campaign in the United States to drive awareness, consideration, engagement and sales, especially among the 25- to 34-year-old audience.

Campaign details

Brand: Miller Genuine DraftBrand owner: Molson Coors GroupEntrant company: Mischief @ No Fixed Addess New YorkIdea creation: Mischief @ No Fixed Addess New YorkMarket: USASector: Beer & ciderMedia channels: Livestreaming,...
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