Millennials and Tough Mudder build a global social-media magnet

Tough Mudder, the endurance event series, aims to connect with its millennial audience on an on-going basis, as well as to help its sponsorship partners achieve a similar goal.

Tough Mudder, its organizers report, is "an endurance event series in which participants attempt 10–12-mile-long military-style obstacle courses – the most insane race around, created to disrupt the sports industry and the ultimate race to...

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