Migrating Consumer Research to Public policy
Beyond Attitudinal Surveys to Conjoint Measurement for Sensitive Social and Personal Issues
Ira TeichLander College for Men, Touro College, United States
Howard R. MoskowitzMoskowitz Jacobs Inc., United States
Hollis AshmanThe Understanding & Insight Group, United States
INTRODUCTION: TODAY'S ANXIETY – CAUSES, IMPORTANCE
These first few years of what we had hoped to be a promising new millennium, from 2001 through 2003, have been fraught with anxiety provoking events, especially for Americans. These years have been deluged with a litany of problems ranging from war to health to economics. The list of...