Midas, Inc.: Trust The Midas Touch campaign

In January 2003 a new chief executive officer, Alan Feldman, took over Midas, Inc. Though possessing a well-respected brand, the company was in disarray.

Midas, Inc.: Trust The Midas Touch campaign

Ed Dinger

OVERVIEW

In January 2003 a new chief executive officer, Alan Feldman, took over Midas, Inc. Though possessing a well-respected brand, the company was in disarray. For years Midas had focused on muffler...