Microsoft: Trusted Cloud

Mona Hassanie, Mariam Samy, Ghida Sater

Microsoft, a global data centre provider, launched a campaign in the United Arab Emirates to increase awareness, drive consideration from potential new large corporations, generate new conversions and propel word-of-mouth from long-standing local clients.

Campaign details

Brand: Microsoft Brand owner: Microsoft Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Dubai Market: United Arab Emirates Sector: Information technology Media channels: Email marketing, Social media, Websites & microsites, Online display, Radio & audio, Outdoor, Out-of-home Budget: Up to 500k

Executive summary

The trusted cloud

The first B2B campaign of the region that turned the Arab way of building trust into a new communication language.

Bringing our C-suite partners to the forefront to do what they do best: create trust with their...

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