Microsoft: The Route to Resilience

Microsoft, a technology brand, acquired new business contacts and supported existing ones in the UK throughout the COVID-19 pandemic with videos, audio ads and influencer partnerships.

Campaign details

Agency: MRM Client: Microsoft UK Campaign Name: The Route to Resilience

In 2020, businesses experienced two years' worth of digital transformation in two months. Suddenly they were forced to adapt business models and support employees in new ways.