Microsoft Corporation: Start Me Up campaign

Robert Schnakenberg

Microsoft Corporation's introduction of Windows 95, a new version of its popular graphical user-interface software, was one of the most significant marketing events in the history of the software industry.

Microsoft Corporation: Start Me Up campaign

Robert Schnakenberg

Overview

Microsoft Corporation's introduction of Windows 95, a new version of its popular graphical user-interface software, was one of the most significant marketing events in the history...

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