Microsoft Corp.: Where Do You Want To Go Today? campaign

Microsoft Corporation, the world's largest software company, signaled a new direction for its massive branding campaign "Where Do You Want to Go Today?" in the fall of 1998, when it launched the first of three series of ads designed to burnish the company's image.

Microsoft Corp.: Where Do You Want To Go Today? campaign

Rebecca Stanfel

OVERVIEW

Microsoft Corporation, the world's largest software company, signaled a new direction for its massive branding campaign "Where Do You Want to Go Today?"...