Microsoft - the value of genuine in China: why risk it

A campaign (2006) for Microsoft among business IT decision-makers in China. Main objective (government supported): to educate business and IT users on the value of genuine, licensed software and to combat illegal software in China.

The Value of Genuine in China (“Why Risk It”)


China is a critical market for Microsoft. With over 120 million PCs, it represents the second-largest computer market in the world with a growth rate of more than 10% a year. In its...

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