Microsoft - the value of genuine in China: why risk it

A campaign (2006) for Microsoft among business IT decision-makers in China. Main objective (government supported): to educate business and IT users on the value of genuine, licensed software and to combat illegal software in China.

The Value of Genuine in China (“Why Risk It”)

1) THE BUSINESS CHALLENGE

China is a critical market for Microsoft. With over 120 million PCs, it represents the second-largest computer market in the world with a growth rate of more than 10% a year. In its efforts to foster innovation and become one of the world's leading economies, China has done much in recent years to strengthen intellectual property (IP) protection. However, as with any initiative of this scope, change takes time. In 2004, China's software piracy rate was still an estimated 90%, resulting in $3.5 Billion in revenue loss...

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