Microsoft - Because It's Everybody's Business to Take It Personally

Microsoft has always been synonymous with desktop. But for years it has been trying to gain a foothold in the software market.

Microsoft – Because It's Everybody's Business to Take It Personally

JWT, New York


Aspirations & Unexpected Truths

“…and delegated self-provisioning by authorized end users. New in this version of VMM is Performance and Resource Optimization (PRO), which can dynamically respond to failure scenarios or poorly configured components that are identified in…”

Once upon a time, if you'd been in the market for enterprise software, this is the kind of impenetrable tech-talk you could expect to hear.

This is a kind of story.

The story of how one of the most recognizable brands on the planet earned...

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