Michelob Ultra: Save It See It

Light beer brand Michelob Ultra harnessed the power of social saves to bring visibility to women's sports and boost consumer sentiment in the US.

Campaign details

Brand: Michelob Ultra Brand owner: Anheuser-Busch InBev Entrant company: GUTIdea creation: GUT Miami Market: United States Sector: Beer & cider Media channels: Online videoBudget: 500k - 1 million

Executive summary

Light beer Michelob Ultra is one...

Not a subscriber?

Schedule your live demo with our team today