Campaign details
Brand: Michelob UltraBrand owner: ABInBevEntrant company: FCB New YorkIdea creation: FCB New York, Anheuser-Busch InBev, Michelob UltraMarket: USASector: Beer & ciderMedia channels: Packaging & design, Point-of-purchase, in-store, Public relations, Social media, Sponsorship - sports, Virtual & augmented reality, Websites & microsites, Word of mouth, InfluencersBudget: Over 20 millionCampaign video
Creative assets
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