Michelob Ultra: Cal for Cal

Michelob Ultra, a North American beer brand, created a health-based wellness campaign to increase brand meaning and drive engagement with consumers in Canada.

Campaign details

Brand: Michelob UltraBrand owner: Anheuser-Busch InBevEntrant company: FCB Canada, TorontoMedia: Vizeum Canada, TorontoPR: Veritas Communications, TorontoMarket: North AmericaSector: Beer & ciderMedia channels:Content marketing, Email marketing,...