MGM: This Is the Life – Bellagio Las Vegas

Justin Luk, Ellery Gitkin

Bellagio, a luxury hotel, launched a campaign in the US to drive reservations, bring in new customers, increase website visitation and break through the noise of the travel rebound.

Campaign details

Brand: MGM ResortsBrand owner: MGM Resorts InternationalEntrant company: McCann - USAIdea creation: McCann New YorkMarket: North AmericaSector: Transport & tourismMedia channels:Social media, Outdoor, Out-of-home, Magazines - consumer, Online...

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