MetLife, Inc.: Metlife Helps You Make Sense Of It All campaign

Between 1985 and 1995 consumers came to associate Metropolitan Life Insurance Co. (later renamed MetLife, Inc.) with its animated mascots, Charles Schulz's "Peanuts" characters and especially Charlie Brown's resourceful beagle, Snoopy.

MetLife, Inc.: Metlife Helps You Make Sense Of It All campaign

William Baue

OVERVIEW

Between 1985 and 1995 consumers came to associate Metropolitan Life Insurance Co. (later renamed MetLife, Inc.) with its animated mascots, Charles Schulz's "Peanuts"...