Merrill Lynch & Co.: Tradition Of Trust campaign

Merrill Lynch & Co., one of the world's largest brokerage houses, launched a television advertising campaign in March 1998.

Merrill Lynch & Co.: Tradition Of Trust campaign

Rebecca Stanfel

Overview

Merrill Lynch & Co., one of the world's largest brokerage houses, launched a television advertising campaign in March 1998. The company, like most other financial...