Merck Sharp & Dohme (Propecia) - Propecia Rally NZ

The sustained success of the PROPECIA Rally of New Zealand sponsorship has resulted in PROPECIA dominating the hair loss market in New Zealand.

Propecia Rally NZ

Agency: Insight Consultants (Auckland) Ltd    Advertiser: Merck Sharp & Dohme (Propecia)   Awards: Sustained Success (Bronze)

Marketing Challenge

Initial Marketing Challenge

PROPECIA is not a traditional consumer product...