Merck Sharp & Dohme: Love, Sex, and Mysteries

The Agency and MSD, a pharmaceutical company, launched campaigns in Taiwan to increase awareness of HPV-related diseases among young adults and increase engagement.

Assignment Background

The Agency and MSD ran two campaigns in 2019 and 2020 to increase awareness of HPV-related diseases among young adults. Now, in the campaign's third year, the Agency was assigned to move from awareness to engagement, ensuring that...

Not a subscriber?

Schedule your live demo with our team today