Mercedes-Benz USA, LLC: Unlike Any Other campaign

With the arrival of the brand-new SL500, Mercedes-Benz USA (MBUSA) wished to gain the number one spot in the U.S.

Mercedes-Benz USA, LLC: Unlike Any Other campaign

Candice Mancini

OVERVIEW

With the arrival of the brand-new SL500, Mercedes-Benz USA (MBUSA) wished to gain the number one spot in the U.S. luxury-automobile market. At the time it sat in third place, behind...