Mercedes-Benz: AMG A 35 – Like a Mercedes A 35

Car manufacturer, Mercedes-AMG, gained awareness for its under-recognised A 35 model through a pop music collaboration with Douyin in China.

Campaign details

Brand: Mercedes-BenzBrand owner: Mercedes-BenzLead agency: Wavemaker ChinaCountry: China (Mainland)Industries: Luxury automotiveMedia channels: Merchandise & free gifts, Online video, Social mediaBudget: 500k - 1 million

Executive summary...