Mercado Libre: Elbow to elbow
Mercado Libre, a Latin American marketplace, increased donations for food banks and highlighted the importance of social distancing during the COVID-19 pandemic across LATAM by changing it's iconic logo from a handshake to an elbow bump.
Campaign video: Mercado Libre – Elbow to elbow
Read the full campaign case study
Credits
Agency: GUT Buenos AiresAccount Director: Agustina GaravillaAgency Producer Director: Florencia AlbizattiCCO: Ignacio Ferioli / Joaquin CubriaChief Intelligence Officer:...
