Mercado Libre: Elbow to elbow

Mercado Libre, a Latin American marketplace, increased donations for food banks and highlighted the importance of social distancing during the COVID-19 pandemic across LATAM by changing it's iconic logo from a handshake to an elbow bump.

Campaign video: Mercado Libre – Elbow to elbow

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Credits

Agency: GUT Buenos AiresAccount Director: Agustina GaravillaAgency Producer Director: Florencia AlbizattiCCO: Ignacio Ferioli / Joaquin CubriaChief Intelligence Officer:...