Executive Summary
True or false: the placenta protects a developing baby from alcohol?
Research says that although many believe it to be true, the reality is quite the opposite.
And it was this tension that 'One Drink' put to use.
By juxtaposing this long-held belief with a confronting life-sized glass baby, we got men and women alike to reconsider what they knew about alcohol and pregnancy.
And modelling suggests we've made a dent in theleading preventable cause of non-genetic, developmental disability in Australia - potentially preventing 11 cases of FASD and saving the Government $24 million as...