Mengniu#Let the world see our strength

The Tokyo Olympics under the epidemic carries the special significance of boosting the confidence of all mankind. Although Mengniu, a dairy product brand, has no rights to the Olympics, it still hopes to take the opportunity of the East Olympics to convey the heroic power that has always been in the hearts of the Chinese people to those in distress and to the world. At the same time, take this opportunity to build a brand, enhance brand reputation and traffic.

Case details

Brand: Mengniu

Brand owner: Mengniu

Main agency: Mengtong Communication/MT

Main agency holding group: Mengtong Communication/MT

Market launch: Mainland China

Industry: Dairy

Media channels:outdoor billboards, building media, influencers (key opinion consumer...