Mei Su Jiaer "Natural Force Unlimited"

The parent company of Messogar is the sixth largest dairy company in the world and the only dairy company to be awarded the title of Royal Dutch. The brand has always adhered to the concept of natural nourishment for a hundred years, and has always maintained the first reputation in China of "no anger and no constipation", and it is the benchmark of infant milk powder category.

Case details

Brand: MeisujiaerBrand owner: Meisujiaer milk powderMain agency: Shanghai Helei Information Technology Co., Ltd.Market launch: Mainland ChinaIndustry: Infant Milk PowderMedia Channels: Key Opinion Leaders KOLs, Key Opinion Consumers KOCs, Websites/Micro Websites, Mobile & Application APPs, H5, News Feed Advertising, Brand Crossover/Joint MarketingBudget: 10-12 million

Case Summary

"No anger, no constipation" is the product benefit of Meisujiaer's adherence to natural nutrition and natural craftsmanship, and it is also a benchmark for milk powder categories.

In a highly competitive market environment, many similar information gradually weakens...

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