Campaign details
Brand: MeeshoBrand owner: MeeshoEntrant company: DDB Mudra MumbaiIdea creation: DDB Mudra Group MumbaiMarket: IndiaSector: Online retailMedia channels: Mobile & apps, Online video, Print - general, unspecified, Social media, Television & Connected TVBudget: 1 - 3 million
Executive summary
While the e-commerce market in India is growing, Meesho was hunting for untapped opportunities. In Indian metros, there were 230 million non-transacting internet users and just 140 million transacting users. Frequent online shoppers are around 50 million users.
This makes small-town India the next holy grail, and...