Meesho: Reclaiming India’s right to right prices

Meesho, an e-commerce company, increased orders and users of its app in India by championing its consistently low prices.

Campaign details

Brand: MeeshoAgency: DDB Mudra GroupRegion: APAC

Campaign video

Strategy

Objective

Meesho is a brand new player in India's ecommerce category – a category dominated by established players – Amazon & Flipkart - with deep pockets. These...

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