Media’s got talent? Global Media Talent research findings

WFA and MediaSense

The WFA and MediaSense investigate the problem of attracting and retaining talent across the media industry.
  • This global study, taking responses from 400 senior stakeholders, shows that there is a scarcity of talent which is particularly felt in the US and APAC.
  • The biggest competition – both now and in the future – is for data and analytics specialists, who are in increasing demand across the economy.
  • Lacklustre training and talent management are seen as responsible for the shortfall, as is a perception of greater purpose to be found in other industries.
  • Entry-level hiring strategies need to be recalibrated towards providing enthusiastic and diverse young talent with clarity around career tracks, but employers should also look...

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