Media reach – optimising touchpoints during the purchase journey

This paper looks at how it is possible to redefine advertising strategies, media planning and marketing investments in the automobile sector.

Media reach – optimising touch points during the purchase journey

Philippe JourdanPanel On The Web, France

Luc WiseAgence V, France


In a few years the number of communication supports has multiplied significantly. Nowadays, announcers benefit from a large offer that combines both the strengths of advertising mass communication (large media) and the advantages of a targeted action (outmedia). The launch of new products now involves communication plans with a constantly increasing part of the outmedia. That trend is partly explained by the saturation of the main advertising supports (especially TV in France) but above all by the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands