Media Outlook: Newspapers

Janet Robinson

This is one of a series of U.S. media reviews published in March 1988 looking back to the previous year, and looking forward to the next.

1998 Media Outlook: Newspapers

Janet RobinsonThe New York Times Company

Whether you are an advertiser, reader or shareholder, (or all three as many of you are), the year ahead looks especially healthy for newspapers. In 1997, the industry saw a continuation of double-digit revenue growth based on increased advertising and circulation.

Costs also improved, with lower newsprint prices paving the way for record operating profits and strong profit margins. Smart newspaper executives reinvested in their properties and enhanced their products to be more competitive with other media in the short-term, and to have more staying power in the long-term....

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