Media Outlook: Magazines: capitalizing on an intimate connection

One of a number of expert reviews of the U.S. media scene produced in March 2003, and looking at 2003/4.

Media Outlook

Magazines: Capitalizing on an intimate connection

Eric Gruseke Reader's Digest

Want a reality check on the future of advertising? Look around an airport terminal. People are talking on cell phones, e-mailing on PDAs, and working away on laptops. Ten...