Media Outlook: B-to-B media poised for growth

Gordon Hughes

One of a number of expert reviews of the U.S. media scene produced in March 2003, and looking at 2003/4.

Media Outlook

B-to-B media poised for growth

Every year in late March I look forward to the crocuses as the first sign of spring. When I see their slender leaves emerging from under the snow, I know that warmer days are just around the corner. This year, a 'spring thaw' is occurring in b-to-b media. Economic crocuses are in bloom.

However, those who sit in the CEO's position – not only in b-to-b media but I would assume other businesses as well – have to make two budgets: one if business proceeds as usual, and another in case of war....

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