Media Outlook 2004
Syndication
Chris KagerMGM/NBC Media Sales
In March, the television syndication industry will descend upon New York City to show off its wares to Madison Avenue. For one day, the Syndicated Network Television Association (SNTA) will take center stage in Manhattan, spotlighting everything from The Oprah Winfrey Show to Access Hollywood. And after SNTA hits New York, it will take its road show to advertisers in both Chicago and Los Angeles.
This year, the syndication industry has a lot to be proud of. Overall, syndication is having a banner season,...