Media Outlook 2004: Spot TV

Demand for spot TV is likely to grow in 2004 in the US, driven by a recovering economy and other market forces (including its being both an election and Olympic year).

Media Outlook 2004

Spot TV

Patrick MullenTribune Broadcasting

In the TV business, you hear about it all the time the dazzling array of choices most TV viewers face today. The '500-channel universe' for cable and satellite homes has become a reality,...