Media Outlook 2004: B-to-B

Godfrey Phillips

The business market, especially small businesses, has been somewhat neglected in the US, but this sector is likely to increase its expenditure in 2004 and is concerned about branding.

Media Outlook 2004

B-to-B

Godfrey Phillips City Business Journals

Over the past five years, marketers have increasingly focused on the importance of brand in differentiating themselves from their competition. In the global business arena, brands are evaluated...

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