Media Outlook 2001: Cable Television

In early 2001, the author looks at the challenges and opportunities for cable television in the USA - especially in areas of programming, cross platform advertising, and Internet connects.

Media Outlook 2001: Cable Television

Joe OstrowCabletelevision Advertising Bureau

After a year in which its audience growth continued unabated despite the much ballyhooed exploits of Regis Philbin and Survivor Richard Hatch, cable television is still...