Media Outlook 2000-Network TV

In early 2000, the author looks at the challenges and opportunities for network TV in the USA - especially 'crossmedia' and integrated solutions.

Media Outlook 2000 Network TV

Jay Linden NBC Television Network

Life has certainly gotten a lot more complicated for those of us in media. Consumers use media in ever-changing ways. It only makes sense that it should be planned, bought and sold differently....