Media Outlook 2000-Network TV

Jay Linden

In early 2000, the author looks at the challenges and opportunities for network TV in the USA - especially 'crossmedia' and integrated solutions.

Media Outlook 2000 Network TV

Jay Linden NBC Television Network

Life has certainly gotten a lot more complicated for those of us in media. Consumers use media in ever-changing ways. It only makes sense that it should be planned, bought and sold differently. We’ve got to do business in a way that recognizes the new ways consumers use the media that we market.

There has been so much talk and press over the last couple of years on the concept of ‘crossmedia’ (transmedia, integrated media, call it what you like) sales and marketing. I thought it would be...

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