Media Oulook: Outdoor Advertising

Arte Moreno

This is one of a series of U.S. media reviews published in March 1988 looking back to the previous year, and looking forward to the next.

1998 Media Outlook: Outdoor Advertising

Arte MorenoOutdoor Systems

As we at Outdoor Systems, Inc. and the entire outdoor advertising industry prepare for the upcoming year, and look into the future, we must focus on addressing the challenges that face our company and our industry. Outdoor advertising is currently experiencing a renaissance in the advertising community, while at the same time our industry is being reshaped through a dizzying wave of consolidation that has unfolded over the last two years. At Outdoor Systems, Inc. we have gone from being a regional outdoor advertising company in the sunbelt with only eight...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands