Media Ink

Joe Mandese

Joe Mandese examines U.S. media expenditure and discovers there has been a marked change with local media making gains at the expense of national media.

Media Ink

US agency mantra borders on media isolationism

Joe MandeseMedia Markets Daily

New Orleans. American media shops are normally a fairly provincial lot, but at least they have tried to pay lip-service to the globalisation of the media marketplace. If recent trends are any indication, they are not even thinking global. And you might as well forget about them acting that way.

Nowhere was this clearer than during Madison Avenue's annual media conference, where with the exception of banter about the looming war in the Middle East, there was a distinct paucity of talk about anything international. In...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands