Media Ink

Joe Mandese

Joe Mandese describes what he sees as a fundamental shift in the way people consume media. He demonstrates that people are spending less time with ad supported media and more with media that derives revenue primarily from consumer spending.

Media Ink

Is the future of advertising an anachronism, or simply anarchism?

Joe MandeseMedia Buyer's Daily

 

Clearly, there have been better times for the ad business. But just as the global media economy looks to be stabilising, a new, much more insidious crisis is emerging that has far deeper implications for marketers, agencies and the media conglomerates that depend on advertising.

The crisis is not one of economic cycles, or even the volatility of specific advertising categories, but results from a fundamental shift in the way people consume media and the technologies that enable them to do...

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