Media Barter and Brand Marketing

Barter has often been regarded as a questionable tool by marketers, but trading products or services for media can be a very useful marketing tool.

Media Barter and Brand Marketing

Leslie StubinArgent Trading LLC

There is little doubt that the word “barter” makes some brand marketers' heads spin. For some people, corporate barter remains a bit mysterious. It need not be. The barter process...