Meat and Livestock Australia - Red Meat Campaign - From Public Enemy No.2 to Well-Being Food

After year's of negative perceptions against red meat being unhealthy, The Campaign Palace’s proprietary “True Who” social research peered over the horizon and identified a massive change in consumer attitudes to health and well being.
Agency: The Campaign PalaceAuthor: Mark Sareff

Meat and Livestock Australia – Red Meat Campaign – From Public No. 2 to “Well-being Food”

BACKGROUND

Dial the clock back a mere 5 years and you'd have been quite convinced that red meat...