Measuring word of mouth - the bottom line impact
Judy Melanson and Heather Magaw
While still in its infancy, the practice of developing and implementing marketing strategies designed to leverage the power of personal recommendations on a grand scale holds great promise.
Measuring word of mouth – the bottom line impact
Judy Melanson and Heather MagawChadwick Martin Bailey, Inc., United States
WORD-OF-MOUTH ADVOCACY HAPPENS
Word-of-mouth (WOM) advocacy, where a person enthusiastically recommends a company, destination...
