Measuring the value of respondent engagement – innovative techniques to improve panel quality
Jon PulestonInteractive Group, Global Market Insite, Inc. (GMI), United Kingdom
Deborah SleepEngage Research, United Kingdom.
INTRODUCTION
Our research set out to understand what happens when respondents get bored with an online survey:
What triggers boredom?
How do bored respondents behave?
What impact does this have on the quality of data collected?
We then went on to explore ways of making surveys more interesting and easier to take and examined the impact of these had on:
Respondent behaviour
Data quality
Respondent enjoyment
This paper shares our...