Measuring the 'daily reach of dailies' and newspaper sections

Many newspapers have a distinct and regular readership pattern across the days of the week, a function of general newspaper readership patterns and of differing editorial content.

Measuring The 'Daily Reach Of Dailies' And Newspaper Sections

Data modelling for realistic reach and frequency evaluation of schedules

Ingemar LindbergResearch InternationalPaul SumnerBucknall and MassonPeter MassonBucknall and Masson

Introduction

Unlike TV...