Measuring the 'daily reach of dailies' and newspaper sections
Ingemar Lindberg, Paul Sumner and Peter Masson
Many newspapers have a distinct and regular readership pattern across the days of the week, a function of general newspaper readership patterns and of differing editorial content.
Measuring The 'Daily Reach Of Dailies' And Newspaper Sections
Data modelling for realistic reach and frequency evaluation
of schedules
Ingemar LindbergResearch InternationalPaul SumnerBucknall and MassonPeter MassonBucknall and Masson
Introduction
Unlike
TV...
