Measuring television viewership through a multi-method approach

This paper describes a multi-method approach for measuring total television viewing of the 2000 NCAA men's basketball tournament by 18-24 year olds.

Measuring Television Viewership through a Multi-Method Approach

George TerhanianHarris Interactive Inc., United States

John BremerHarris Interactive Inc., United States

Thomas F. DelaneyCBS Television Network, United States

Randall K. ThomasHarris Interactive...