Measuring success in government advertising

The UK government is one of the country's biggest advertisers in terms of expenditure, behind only Procter & Gamble and Unilever.

Measuring success in government advertising

Rebecca Morgan Lowe Worldwide

John Poorta Leo Burnett

The most recent data show that, in aggregate, the government is the UK’s third largest advertiser, surpassed only by the consolidated spend, respectively, of...

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